OUR Superior Value Proposition
We know what we do for our clients but how do we put this down, without the marketing fluff!
VALUES & BEHAVIOURS
OUR PURPOSE
Our elevator pitch, our what we do, our 'how do we sum up what we do in one sentence'. It now does what it says on the tin.
what does this mean for sound&colour?
Our passion is (and will always be) to create content for our clients that not only delivers results but drives emotions and connections. We also want our clients to love the process and come away with that feeling of double art on a Friday!
We’re so excited to continue what we’re doing but with a refreshed look and approach to everything we deliver.
Big thanks to Jen, Rick, Matt at the Modern World for pushing us through this process and delivering our amazing new brand.
Come with us on this exciting journey 😀
OUR CHALLENGE
We're a busy production agency who for the past 8 years have built a successful company working with incredible brands, businesses and people. We're always on the go and rarely have time to stop and look inward. It's the classic story of creating work for clients and not ever taking the time to do our own... enter The Modern World!
We needed a new brand, a strategy and clear vision for SOUND&COLOUR.
Just a new logo wasn't going to do this, we wanted to delve further and create a full brand strategy that was going to underpin everything that we do both internally and externally moving forward.
We stripped it all back, got really honest with ourselves and considered how we work as a team and with our clients. Rarely as a business do you take the time to stop and reflect, we hadn't for some time, so doing this was such a valuable exercise that resulted in us really getting to know ourselves - a bit like brand therapy. With this knowledge we looked at how to continually deliver and improve outputs for our clients and what the future of Sound & Colour looks like both visually and strategically.
THE SOLUTION
A new brand and strategy.
The Modern World took us through their sprint workshop process, delving deeper into the SOUND&COLOUR brand. Over a number of months (between a lot of shoots and summer holidays!) we refined this through various stages resulting in our new brand look and strategy.
We could talk at length about this but for now … here’s a snapshot of how it all came together.
Our starting point …
