Let us introduce to you ‘The Lightboard’
A new and innovative tool to use in video production. The Lightboard opens up an array of opportunities for commercial businesses & brands to engage and educate their audience, there are many applications from e-learning and corporate comms videos to more creative brand and commercial uses. You don’t need to be an artist to get great results, The Lightboard allows you to demonstrate expertise and unleash your creativity.
HOW IT WORKS
The Lightboard acts like a transparent whiteboard which is positioned in front of the presenter allowing them to draw/write on the glass while facing their audience (the camera). It is a custom built 1.8m x 1.2m pane of ultra clear glass, mounted on a steel frame and edge lit with LED lights. The pens used are specific neon pens which allow the content to glow as it is illuminated by the built in LED lights around the frame. The image is then flipped in post production to ensure the written content is the correct way around for your audience.
The Lightboard can be used as a visual aid to share knowledge and present while engaging with your audience. It is designed to be used in the same way a whiteboard would be in the classroom, you can highlight key points, explain concepts or draw diagrams, without turning your back on the audience. In addition other sources of information such as tables, images or graphs can be inserted digitally so that you can point out relevant information.
Brands looking to try something a little bit different and stand out from the crowd should consider using The Lightboard. It’s a blank canvas inviting you to unleash your creativity; It’s fun, bright, bold and guaranteed to grab the attention of your desired audience.
It can be used for brand concept videos; incorporating logos, illustrations and artwork. Product videos or stop motion animation where a product or person is illustrated around. As well as presenter led explainer, e-learning and corporate videos.